‘Scamp’ is one of those words that has its own meaning in the advertising and creative industry. In essence, a scamp is a rough sketch, an important tool for correctly relaying a client’s vision to an artist.
When the studio receives a brief, particularly one that involves a script, the first thing our project managers do is “scamp up” – that is, draw a rough draft of how the artwork would pan out. From a set of scamps, the project managers are able to work out how many frames and overlays are needed to visualise and/or animate the script.
Scamp left, artist interpretation right
If you’ve every played Pictionary, you’ll know that a ‘rough sketch’ doesn’t necessarily look the same on paper as it did in your mind; without the context of a script, scamps are ludicrous scribbles well and truly open for (amusing) interpretation! So, our project managers often spend quite a while working on their scamps to make them presentable and understandable for both our clients and artists.