Campaign: [Print] KETTLE® Chips "Real Ingredients" Agency: 101 London

Artist: | Style: Colour

101 London’s latest European campaign for KETTLE® Chips focuses on a simple truth – no flavourings, just real ingredients.

The creatives at 101 had a challenge – to present KETTLE® Chips in mainland Europe where the premium chip market is underdeveloped compared to the UK. Three Blind Mice Project Manager, Jess worked with 101’s Ben Waters on a print campaign focusing on the main differentiation with other European chip brands: KETTLE® Chips uses just real ingredients to create their seasonings.

Jess worked with James W to create bold, almost graphic looking drawings that would catch the eye of new consumers. Each visual highlights two key ingredients for every seasoning, such as the honey in Honey Barbecue and the sea salt in Sea Salt & Balsamic Vinegar.

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Copyright: Three Blind Mice 2014

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