Artist: Aaron, Tony W | Style:
We were approached by adam&eveDDB to create a series of research frames for the recent Quorn TV ad, Helping The Planet One Bite At A Time.
Quorn wanted to encourage the dedicated carnivores among us to adopt a flexitarian diet. Adam&eveDDB approached us with two scripts that explored this through showing people (and plants) less historically likely to cut down on meat who were now enjoying Quorn substitutes.
Working with artist Aaron we visualised this playful script, from Grandma’s pie, a bodybuilder’s burger, to a fly-trap, ‘Just doing it for the kids’, each characters story was depicted with clarity.
Once the frames were all approved we worked with artist Tony who coloured them up, making them easy to read and ready for the research groups.
It’s always great to see a good idea make it through onto our TV screens, have a peek at the final TV spot here.