Artist: Miras | Style: Colour
We were approached by adam&eveDDB to create a set of colour research visuals for the recent Lloyds TV 60” spot, Forever Forwards. The Ad features the Lloyd’s iconic black horse running alongside people and businesses moving forward with their journeys across the UK. The horse provides a reassuring presence as the soundtrack reminds us that the journey ‘has just begun’.
Working with artist Miras, we captured the positive energetic mood with a light and airy colour palette. Using a painterly style Miras utilised expressive brush-stokes to convey the emotion and sense of movement.
The closing line captures the overall visual message as we look optimistically towards the future; ‘By the side of a nation that never stands still. Lloyds Bank, by your side’.
The ad was accompanied by OOH, social and digital campaign. See how our research visuals compare to the final TV spot here.