Artist: Gary | Style: Colour
We were approached by Cow PR to create a research visual for their recent Kraken Rum immersive Perfect Storm event.
The event was inspired by The Kraken’s signature cocktail, The Perfect Storm, a dark mix of Kraken Rum, ginger beer and lime. Cow PR set about creating the ultimate Kraken dining experience, where guests ate and drank surrounded by the simulation of an actual storm – including intense lightening, booming thunder, raging winds and torrential rain using cutting edge special effects normally seen in Hollywood films.
Working with artist Gary we captured this unusual dining experience, featuring the Perfect Storm Experience Bar and diners.
It was great to see the experience come to life and to hear that it was widely well received with coverage in 24 publications and a social reach of over 500K consumers. We’ll be keeping our eyes peeled for more pop-up events from Kraken!