Artist: James B | Style: Colour
101 London’s latest campaign for KETTLE® Chips proudly presents Chef’s Signature – a new range of seasonings from the gourmet chip maker.
The creatives at 101 had a great idea – to show the imagination and the thought process of the brand’s head chef (Chris Barnard) by revealing the contents of his recipe notebook. Three Blind Mice Project Manager, Jess worked with 101 on two concepts for the print campaign. We were provided with scamps and directions to develop rustic looking visuals that 101 would then base their photoshoot on.
Jess worked with new roster artist, James B for the project; his fluid and sketchy style works very well across food and text, providing 101 with the exact look and feel they were after for this campaign.