Artist: Aaron, Gary | Style: Colour
We were approached by Adam&EveDDB to create a series of research visuals for the new Halifax campaign, That New Home Feeling.
This playful Halifax TV spot moves away from featuring famous film and TV characters such as Top Cat and the Wizard of Oz and instead places its narrative around the humble slinky toy that takes on a life of its own exploring its new home.
Working with artists Aaron and Gary we visualised a number of outcomes. We created quick black and white storyboard frames, colour research visuals, and tube station research frames all around the characterful slinky.
See how our pre-viz frames compare to the final spot here.