Artist: | Style: 2D
We were approached by Saatchi & Saatchi to create a storyboard for the latest Häagen-Dazs TV spot, Obsessions Collection 2019.
We worked with artist Aaron to capture three young women enjoying a delicious creamy tub on a dreamy idyllic beach setting. We were asked to keep the colouring minimal and light, hinting at the mood of the spot whilst allowing the research group to focus in on the details that were most important.
Creating these tantalising scamps has made us very eager to get sampling the goods!
See how the research storyboard compares to the TV advert here.