Campaign: Sounds of Safety Agency: Ketchum

Artist: Gary | Style: 2D

We were approached by Ketchum to create a storyboard for the recent Fairy Sounds of Safety TV spot. This 30” ad focuses on the everyday things that we do to protect our children. Honing in on the safety click sounds around the home, the advert highlights the ‘click-clack’ created when securing the Fairy Non Bio container.

Working with artist Gary we captured the main camera angles and content needed for this piece to camera spot. Gary’s clean drawing style communicated the story clearly whilst making sure to capture the gentle, caring and natural feel of the ad.

See how the storyboard compares to the TV spot here.

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Copyright: Three Blind Mice 2014

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