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Campaign: Invented for life Agency: Leagas Delaney

Artist: Tony W | Style: Colour

We were approached by Leagas Delaney to create a research animatic for the latest Bosch washing machine campaign, Save water with i-DOS.

The ad focuses around the idea that water is a precious resource and that the Bosch precision engineered washing machine can help. The i-DOS intelligent dosing system automatically measures the precise amount of water and detergent needed to for each load.

We worked with artists Dave and Tony and our in-house editing team to create a series of research animatics, testing out different versions of the script before a route was decided on for the live-action TV advert.

See how our research animatic compares to the final spot here.

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Copyright: Three Blind Mice 2014

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