A family of bears, stressed out by the daily grind of domestic chores, rediscovers nature on a Center Parcs holiday, in the latest TV commercial for the brand.
The spot, created by London agency Brothers & Sisters, aims to inspire people to carve out more valuable family time together; research revealed that the balance between work, chores and quality family time is even more difficult nowadays. To differentiate Center Parcs from other short break destinations, Brothers & Sisters conceived the idea of following a family of bears in human family life today: distractions, work challenges, and concerns about quality time with their children.
The Three Blind Mice studio, lead by project manager Jess, began work on visualising the agency’s script last summer. New visualising talent James B, illustrated the bear family members in several modern scenes – the office, commuting from work, and at home – as well as the forest setting of Center Parcs. A soft colour palette and facial expressions were used to illustrate the changes in mood; from pensive and stressed in modern life, to happy and calm with their reconnection with nature. Great care was taken to draw the bears in a realistic-yet-human way; avoiding characteristics that could make them seem either cuddly and cute, or wild and out of place.
From concept development, it took four months and an impressive 10,450 hours of animation to transform several actors into photo-real CGI animated bears for the finished TV commercial. It launched in December, just in time for the travel industry’s peak booking season.
We loved working on this project and were delighted to see the finished spot over the Christmas holidays. Watch how they did it here!