Colourful photo real animatic for Lipton ice tea.
What happens when you combine advertising, the Muppets and Lipton tea?
Adam & Eve DDB briefed us with this playful script for Lipton Ice Tea featuring the muppets, requiring a photoreal animatic to go into research. With the brief to make the muppets look as realistic as possible, a quick pencil storyboard was drawn to work out the composition.
Once approved by the agency, artist Marus created the figures whilst artist Neil created the backgrounds using a mixture of stock photographs and artwork created in photoshop.
The finished artwork was comped together and animated by our in-house editing team. Watch the tv commercial here.
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