The FireFlies are committed to raising money to support life-saving research into the causes and treatment of leukaemia and blood cancers. Every year in June, The FireFlies cycle over the Alps to the Cannes Lions International Advertising Festival. The challenge is to ride more than 1000 kms over at least 20 mountains in 8 days.
Fighting for every inch of road is like fighting for every moment of life. That’s why the ride needs to be tough. To date, The FireFlies Tour has raised over £1.7 million for those who truly suffer.
FireFlies veteran Chris Page hosted an epic amateur Darts evening attended by local advertising agency legends.
Scribing artist Karen spent time speaking with The FireFlies and worked to capture their mission, experiences and hopes on series of boards. Attendees enjoyed watching these develop throughout the evening, provoking conversation and providing a clear reminder as to why we were all there.
We worked stealthily throughout the night as darts were thrown, battles were lost, victories taken, and many a drink was drunk!