An invaluable research tool, these animated content and creative animatic mock-ups help us understand how consumers react to key messages.

With prime airtime costing close to £60k a spot, it makes sense to test everything and anything before you hit production.

More and more we’re seeing animatics-led insight dictating the finished product.

“Research isn’t just driving advertising, it’s dictating it”

We’ve learned a thing or two about successful animatics in the past 20 years.

Perhaps that’s why so many agencies keep us on speed dial.