An invaluable research tool, these animated content mock-ups help us understand how consumers react to key messages.
With prime airtime costing close to £60k a spot, it makes sense to test everything and anything before you hit production.
More and more we’re seeing animatics-led insight dictating the finished product.
“Research isn’t just driving advertising, it’s dictating it”
We’ve learned a thing or two about successful animatics in the past 20 years.
Perhaps that’s why so many agencies keep us on speed dial.